Alan Sharavsky is a writer, editor, musician and recovering ad executive who has contributed to hundreds of books, articles, and white papers. He's developed content and produced TV shows for Nickelodeon, the Discovery Channel, HGTV, The Philadelphia Inquirer, NPR and AdWeek. His advertising career includes ground-breaking concepts for The 76ers, McDonald’s, Johnson & Johnson, and J.G. Wentworth.

A producer and musician, Alan has written and created award-winning jingles for the Sixers, Friendly's, Bridgestone Tires, Hollywood Casino and Keep America Beautiful. Alan also sings and plays harmonica in studio sessions and as the lead singer of The Bassboards, an R ‘n B dance band that  performs at concerts, private affairs and juke joints from Philadelphia to New York.